Speaker Bio – Layla Foord

Layla Foord

Layla Foord

General Manager at Envato Studio

Layla Foord loves inspiring groups of people to work together, to define and solve problems and to make amazing things and businesses. These people include software engineers, marketers, product teams, producers and designers, customer support and operations teams.

Envato Studio, connects people who have skills in design and development, with people who need work done – enabling people from all walks of life to make a living. Two years in and it’s now a growing and sustainable multi-million dollar business.

Layla likes to talk about building businesses, leading teams and the future of work for all, but especially women.

In Australia, she’s developed strategies and new products for Yellow Pages, launched a mobile mapping app called Whereis Navigator and developed a new business line for an investment publisher called Eureka Congress. In London she ran the product development team at Nielsen across Europe to deliver their first web-based products and built a competitor and advertising research centre in a tech publishing company in London.

Layla has a habit of working with obsessive and brilliant entrepreneurs and helping them make their ideas reality. She lives in Melbourne and loves her family of two dogs, husband and a little girl.


 

Disrupt Yourself Before Somebody Else Does

Learn how to get back to basics and figure out the real problem your product is trying to solve and re-imagine the solution.

Get out of the feature race

Find out why you need to create an emotional reason to use your product

Introduction

This session touches the surface of a product development process which I use to help me question the products I’m running and building. It’s based on many years of getting it wrong and being able to safely look back on what I might have done differently. Now, I run my own business, I have the opportunity to just that and share what I’ve learned with you.

Lesson 1: Remember real problem your product is trying to solve and re-imagine the solution.

Lesson 2: Get out of the feature race

Lesson 3: Why you need to create an emotional reason to use your product