Speaker Bio – Martin Andrews

Martin Andrews

Martin Andrews

CEO of Cogent

Marty is the founder and CEO at Cogent – a software business in Melbourne. Since 2007, Cogent has been an ongoing successful experiment in running an open, values driven business. They use skills in strategy, design and development to help customers build useful products. Cogent is also a place where Marty helps create his own new startups and invests in others.

In his younger days, Marty spent a lot of time in dingy pool halls around the eastern suburbs of Melbourne. He played for the Victorian 8-Ball team in 1999 and 2005, but is now semi-retired, preferring to spend time with his wife and 2 young boys.

Open Salaries.  An example of growing a values-based business.

Since its inception in 2007, Cogent has been fundamentally driven by its core values.  With transparency being one of those values, we’ve had open salaries from day one.  It hasn’t always been easy, but it has deep meaning to us, so we’ve stuck with it.

Many companies claim to have core values, but will either choose something crap that doesn’t differentiate them (anyone wanna claim they /don’t/ have integrity?) or compromise on them when things get hard.

In this talk, Marty will share some of his experiences in running a values-based business, with reference to the example of open salaries and commentary on the attitudes towards it in the industry.