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Leigh Barnes

Chief Purpose Officer at Intrepid Group

Leigh Barnes is the Chief Purpose Officer (CPO) of the Intrepid Group, the world’s largest provider of adventure travel experiences.

The Chief Purpose Officer role is a recent position which was created to focus on sustained growth in the company’s purpose initiatives. As CPO, he is responsible for working closely with The Intrepid Foundation and external partners as Intrepid Group seeks to create more shared value projects and operate a business with a purpose beyond profit.

Leigh began his work with Intrepid Group in 2010 at Intrepid Group’s Australian office, and when Intrepid Group expanded to North America, Leigh followed. Born and raised in Melbourne, he returned in July 2018 in conjunction with his appointment as Chief Purpose Officer.

When not working, Leigh enjoys exploring the unseen places of the world. His favorite real-life experience was trekking through the Himalayas to Everest Base Camp on an Intrepid Travel tour.

Using Leadership & Purpose to Balance Sustainability & Profit

Session Outline
Leigh Barnes is the Chief Purpose Officer (CPO) of the Intrepid Group, the world’s largest provider of adventure travel experiences. Intrepid Group has been a carbon neutral travel company since 2010 and in 2018 became the largest B Corp in the tourism sector globally.
The Chief Purpose Officer role is a recent position which was created to focus on sustained growth in the company’s purpose initiatives.

Leigh will provide insights into

  • the leadership and purpose role he undertakes working closely with The Intrepid Foundation and external partners
  • the positive impact of a purpose lead approach on Intrepid staff engagement and
  • how the Intrepid Group seeks to create more shared value projects and operate a business with a purpose beyond profit.